ABSTRACT
The traditional activities of marketers involve identifying potential customers, establishing a relationship with them, understanding their needs and directing product development. All these apply to marketing within the project environment but as we shall see there is a particular emphasis on the establishment of customer relationships and facilitating the communications that are so essential to effective project management. The Internet is having a dramatic impact in this arena. Even the most modest Supplier Organization (SO) will have a website that advertises its competency and capability. In return, any prospective Owner Organizations (OO) can simply access a search engine to discover a plethora of prospective SO. The Owner Organization (OO) must make a decision about how it will select the favoured Supplier Organization (SO). Some Supplier Organizations (SO) will anticipate the requirements of potential Owner Organizations (OO) and engage in proactive R&D activities.
