ABSTRACT
No question, neuroscience and neurobiology are on everyone’s lips and considered hip. The neurosciences have in recent years become part of pop culture. Brain researchers write books for everyone and chat more or less eloquently on talk shows. You speak before a large audience on your findings about the human brain and the various fundamental shifts that will result in many areas of life. The whole is flanked by great colourful pictures and highly scientific apparatus which, admittedly, somehow look cool.
