ABSTRACT
This conclusion presents some closing thoughts on the key concepts discussed in the preceding chapters of this book. The book explores how 20 heterosexual dating men and ten pickup artists were behaving in dating relationships at a time of gender flux. It shows how they understood and positioned themselves in regards to power balances in their relationships. The book explains how to understand their dating realities as part of a wider gender culture that includes feminist and masculinist discourses as well as theories around individualisation, including whether the men exhibited any dissonances between cultural norms and personal experiences. The pickup artists (PUA) fear of female emotional intelligence was based on the have/hold discourse where men understand women to be emotional caretakers. The danger is that encouraging men to acknowledge female power will necessarily lead them down the road into deeper misogyny and self-interest.
