Mission: What is the reason for the organization's existence and what is the key to its success?

In this chapter the word 'mission' is used in the sense of a 'greater cause', the reason for the existence of the organization. This greater cause can seldom be achieved within a set time, and is the starting point of all of the more concrete goals which an organization sets itself. In fact, the mission shows why the organization was established in the first place and the reason for its existence. The mission not only expresses the field of expertise of the organization, but also who or what the organization is by describing the core values or principles of the organization. The mission forms the ethical foundation for the organization and exists as the value system underpinning each contract the organization enters into. When the organization does not have a written mission statement, the mission, or at least the basics thereof, can be found in the articles of association.