ABSTRACT
This chapter explains aspects of Gilles Deleuze's and Michel Foucault's theoretical concepts in order to apply them to a series of case studies from the area of film and media an area in which Deleuze himself was well informed, as indicated by his research into cinematic experiences. The chapter illustrates Deleuze's thesis, Difference and Repetition. It also illustrates Deleuze's philosophy is epitomized by the claim that difference is behind everything, but behind difference there is nothing. The chapter seeks to elucidate how difference is mediated in each case by examining textual, visual and musical interactivity. It will facilitate an understanding of how music, vision and text interact in the commercial, and also in original context of the music as heard in Solaris. Philip Glass's music conforms to the atmospheric scenery employed in the commercial: the A minor tonality and solemn ostinati in the opening section of the commercial sets the tone for the remainder of the advert.
