ABSTRACT
This chapter demonstrates the way resistance becomes normalised and power relations quickly change, particularly among women. As a relatively young field of study, the depth and breadth of research in sport management goes some way at interrogating people's lived experiences of the field. The centrality of bodies, as they move, sweat, bruise, experience disappointment, frustration, love, joy and so on, is often viewed as marginal to the field of sport management. Most of the research within sport management that focuses on gender identifies the lack of women participating in both sport activities and sport management and governance positions. drawing on a Foucauldian conception of power, recent research has acknowledged the way governance and resistance work together to shape alternative sport management. Sexual difference a question that has been central to feminist theory for decades will be brought into the realm of sport management in the hope of writing sport for women' that is as effective and competitive.
