ABSTRACT
This chapter describes the theory and history of stakeholder mapping and defines ways to analyse and present stakeholder information to enhance understanding visualise. It provides an overview of the importance of unambiguous and clear presentation of complex data. The representations of stakeholders have been used by commentators and researchers in a variety of styles and layouts to demonstrate aspects of complex interrelationship between an activity and its stakeholders. An additional depiction typology has been developed to overcome the tyranny of the two-dimensional representation. The influence map was designed for use in policy development in the 1980s to depict the influence of selected stakeholders. In effect, both schemas represent a stakeholder mapping methodology and a visualisation tool. The Stakeholder WorkSheet(SWS) is designed for the analysis of relatively large groups of stakeholders. The team must understand the expectations of all stakeholders and how can they be managed through targeted communication. The schema is the engagement profile matrix from the Stakeholder Circle methodology.
