ABSTRACT
Chapter Overview
Yield is the second of the four elements in the operating performance model around which Part 2 of the book has been structured.
Traffic × Yield > < Output × Unit Cost
= OPERATING PERFORMANCE (i.e., PROFIT or LOSS)
This chapter will: discuss price in the context of the airline industry; identify price drivers; explain the use of price as both a strategic and a tactical variable; define the concept of yield; and highlight different sources of operating revenue.
