ABSTRACT
This chapter explores the data generated through postal survey. It presents the findings from the data analysis carried out for this empirical research. The chapter also explores the firm details and demographic profile of the respondents. Let's start analysis of the data with details of the studied firms and demographic profile of the respondents. Of the 508 questionnaires distributed, 132 completed questionnaires were returned from small and medium-sized enterprises. The chapter analyses the data regarding the strategic planning activities in small and medium-sized enterprises. Building on the premises of strategy research, researchers argue that observable executive characteristics serve as indicators of the mental models executives use during strategy formulation and implementation. Developing business plans, the firms' objectives, mission statement, the degree of formality of the strategic planning, and planning typology are some of the main issues. The chapter discusses strategy implementation, organizational factors and firm performance.
