ABSTRACT
This chapter discusses several notions such as strategic fit, strategic alignment and organizational planning. Fransman defines convergence as 'the blurring of borders between telecoms, computing and media'. The industries ex ante telecom, computer, media and consumer electronics are still around after the Information and Communication Technologies (ICT)-convergence, though they were fundamentally transformed by the event. As interactive multimedia production and delivery of content are increasingly available via networks, instead of the single-media frameworks of the past, opportunities to create value tend to be greatest for firms and change the competitive position of various players. These technological changes, in the context of convergence, are also accompanied by changes in common practices, consumer and the strategies of the main firms involved. The convergence context illustrates also how strategy changes have to be supported by appropriate organizational changes in a fast-moving business. The alignment between organization and strategy has become a key success factor in relation with corporate governance issue.
