ABSTRACT
The history of the sustainability movement highlights the very real risks of ignoring public concern about the impact of business on the environment, and the proven effectiveness of what may appear to begin as small, amateur campaigns against large multinational corporations and organizations. As we enter the second decade of the twenty-first century the question of the future of human society is dominated by the issue of sustainability. However, this vital issue still has not reached the top of the agenda for many governments and business organizations. The pioneers who first raised concerns about the impact of economic growth and globalization on the natural environment and on such things as human rights at the beginning of the second half of the twentieth century would no doubt have been bitterly disappointed by the lack of progress made by the time of the Copenhagen Accord. They would have seen it as 50 wasted years.
