ABSTRACT
The book Shopping 3.0 describes how the buying behaviour of customers is changing radically. This can be a threat to retailers, but if they adapt to these changes then this can also lead to opportunities. In this book I wish to examine these threats to retailers as well as to outline the opportunities. For retailers who cannot, or do not wish to, change ‘the end of the shops’ is a given. In order to survive they have to change, otherwise they will not fit into the new retailer landscape that is a consequence of the new shopping. It starts with looking at and listening to customers. They are unwittingly determining the future.
