ABSTRACT
This chapter focuses at mainstream uses of drones by the media. The media sector still has its behemoths such as News Corp, Sony or Bertelsmann, and these vertically integrated companies produce media across a range of platforms and for a variety of audiences. One of the reasons the story worked for drone use was because it involved flying over train yards devoid of people and where permission was presumably given by the owners. The BBC has since been joined by other large news corporations in the drone business. The visual power of drone footage makes it obvious that production values can be improved. In March 2015 the BBC posted a story of drone footage from the Crossrail Tunnel project in London. One aspect of drone footage which does stand alone is when used by photographers for still images as part of creating a portfolio. Slideshows are a common feature for online media outlets.
