ABSTRACT
In contrast to the theories covered in Chapter 7, the approaches portrayed in Chapter 8 are cross-cultural ones, as cultures are thematised, analysed or criticised from an external position, or as they pertain to intercultural processes. Sir Frederic Bartlett (1932) had already investigated the mechanisms of transcultural perception. Other authors focus on indigenous cultures and the way they are being influenced by the global culture. Frantz Fanon (1986) did not claim to take the view from the dominant to dominated cultures, but rather the other way around, as he saw himself as a representative of the victims of the colonial era, and wanted to call the dominant culture’s attention to the problems that resulted from European Expansion.
