ABSTRACT
In Part I we identified four fundamental characteristics (pillars) of the profession of business district management: PPPs; Public Entrepreneurship (PE); Social Capital (SC); and Placemaking/Place Management (PM). These four characteristics constitute a unique management orientation. The professional business district manager must (always) balance and be attentive to a public–private mix in every activity and endeavor. Commonly, private sector notions and attributes take on social and public importance. Business district management is essentially PPP management. At its heart is interdependence and making public (bringing to the public process) private sector nomenclature.
