ABSTRACT
This chapter has considers the psychology of shopping for fashion, the concept of sustainable fashion and clothing for wellbeing. In the UK, shopping is one of the most popular leisure pursuits, although until the recent growth of interest in menswear, fashion shopping has tended to be a more popular pursuit for women than men. The demand for both fast fashion and luxury brands is increasing despite the volatile economic climate. Recently, fashion models have become celebrities used to endorse products and brands. Sustainable fashion is a counter movement to fast fashion which developed in the USA from a product-driven concept in the 1980s to a market-based process in the late 1990s. The anti-fast fashion movement is often cited as saying buy less and spend more on better quality items. The area of attachment to clothing has received great interest within the fashion industry with many websites, books and artworks exploring the notion of clothing attachment.
