ABSTRACT
Throughout the last two decades, many managers of newly established sport and entertainment facilities were confronted with the inaccuracy of the well-known industry credo: if you build it, they will come. Times have changed quite rapidly. Modern day sport and entertainment venues are vastly different in their appearance and functionality compared with the previous generation of facilities. As we will discuss shortly, not only is the market for sport and entertainment events expanding and becoming more diversified but also the needs of old and new customers have changed, leading to the changing functionality of new venues.
