ABSTRACT
During the 1970s, women began to complain about negative portrayals of women in the media (Todd, 2013). Drawing on stereotypes of women, these images portrayed women as hysterical, gossipy, poor at math, and lacking in humor. The feminist movement that was gathering power during that time fought against these stereotypical portrayals. Although this type of stereotyping has not disappeared, it is no longer as blatant as it was. Columnist Douglas Todd (2013) complained that men now seem to be in a similar position; negative stereotypes of men fi ll the media, but no fl ood of complaint has arisen from men (or women) about these negative images.
