ABSTRACT
290 Mulberry is a 13-story, 27,000 square feet development located at the corner of Houston and Mulberry in Manhattan's SoHo neighborhood. The novel component of the project is that SHoP worked to match the zoning regulations and a developer's pro forma1 expectations, with an expressive façade design to create an inexpensive yet highly visible project. SHoP worked with a local precast brick panel manufacturer to develop an expressive system, which would effectively cost the same as a conventional one. As has been SHoP's primary tactic for design, they used code and zoning criteria to help develop the architectural form. Early on, SHoP's design for the Porter House, also in Manhattan, was a form developed through the constraints of the site and the developer's expectations. They purchased the air rights over a neighboring building to meld the required square footage of the developer with the constraints of the zoning setbacks.
