ABSTRACT
Society was already changing by the time rock’n’roll arrived. The music defined those changes as they related to young people and created a teenage culture for the first time.
Society was forced to look more closely at teenage lifestyles. Youth now had an increasing economic power. When Mark Abrams produced his
report on The Teenage Consumer’ he noted that the total expenditure of single young people in 1960 was a staggering £900 million. He was officially stating what had been obvious to manufacturers since the mid-1950s: that there was a huge new teenage market to produce goods for and make profits from.
