Introduction

This chapter discusses the development of marketing and commerce from ancient civilisations to the contemporary post-modern society. It explores the development of design management practice and the three overarching paradigms in design management. The chapter understands the creative industries, the creative economy, and their role in the wider economy and society. The term 'design management' was introduced in 1965 by the Royal Society of the Arts when the 1964 Presidential Medals for Design Management were bestowed on the recommendation of the Council of Industrial Design (CID), making design management more salient to academics and practitioners. The Design Management Institute (DMI) was established at the Massachusetts College of Art in Boston in 1975, and ten years later, it became an independent entity with its own membership programme. In the UK, the Design Business Association was established in 1986, bringing together businesses in the design sector.