ABSTRACT
This chapter explores the concept of 'entanglement' which signifies seminal thesis on the archaeology of the relationships between humans and things. From a design management point of view, understanding this concept is imperative because it explores design beyond merely its relation with material culture, but also in relation to its contribution to human development. The concept of experiences has been explored in marketing literature from different perspectives including consumer, product and service, offline and online, consumption, and brand experiences. Marketing and design share similar ambitions; they are both human-focused and aim to improve the quality of life of people around the world through offerings that enhance human experiences. There is a symbiotic relationship between design and marketing; both focus on the individual and the wider society. Design management has a leading role in the creation of human experiences, regardless of what type of experience the organisation aims to influence or direct.
