ABSTRACT
This chapter explores the role of human-centred design in social welfare and discusses the concept of the democratisation of design. It provides an understanding of the relationship between human-centred design and prosumption. Frediani explores the thought and practice of participatory design in the context of urban architecture and development, and in particular in relation to 'informal settlement upgrading'. Drawing from DiSalvo and Gemperie, Miesler argues that products might have anthropomorphic qualities because they can be easily anthropomorphised due to their visual appearance imitating human features. Prior research studies have identified that schemata are stored in human memory with an associated emotion; hence, when a product is perceived by consumers as having a good fit with an evoked schema, consumers may also evaluate this product according to the emotion associated with the particular schema.
