ABSTRACT
And so in 1974, I returned to the Applied Psychology Unit in Cambridge, this time as Director. Was I not daunted, asked one friend, to be succeeding such eminent figures as Bartlett and Broadbent? Perhaps I should have been, but I was not, although I was naturally excited at the prospect of directing a research centre that was at the leading edge of both cognitive psychology and its practical applications. Unlike Broadbent, I had not written one of the classic books that launched the cognitive revolution in psychology, but my research was going really well, with the 1974 paper with Graham Hitch about to appear. I knew a large proportion of the scientific and support staff from the nine happy years I had spent there. Finally, if things did not work out, I was confident that I could move back into the university sector.
