ABSTRACT
“Green” transportation is the application of practices and technologies that aim to mitigate transportation’s negative environmental impacts. “Green” transportation initiatives are primarily aimed at changing the attitude of businesses and organizations towards major environmental issues like climate change and environmental degradation due to the inexorable use of natural and energy resources. Since the majority of the population lives in large urban centers, the transportation of goods in these centers represent 20% of the total road trips and causes 30% of air and noise pollution, the search for new practices in freight transport is imperative. Greater benefits will also be gained by businesses that apply “green” practices. Initially, they will significantly improve their image and reputation in the market by enhancing their social responsibility actions. “Green” transportation focuses on the reduction of the environmental impacts of commercial transportation. The main goal is to reduce the energy consumed, as well as the emissions of pollutants and gases that burden the environment.
