During early January 2003, I was concentrating on my keynote address for the Rocky Mountain Communication Association’s annual convention in the University Memorial Center, at the University of Colorado at Boulder. My speech was scheduled for January 18, and my topic was the contemporaneous scandals of American corporations such as McWane, Enron, Tyro, and others. McWane, for example, had been the subject of an exposé on January 9, 2003, on the Public Broadcasting Service’s (PBS’s) program Frontline. PBS was assisted by the New York Times and the Canadian Broadcasting Company. McWane manufactured sewer pipe, and over the previous seven years the company had amassed more safety violations than all of its competitors combined. Their employees suffered countless injuries-including burns and amputations-and nine of them had been killed at work. The company was also a major polluter.