ABSTRACT
R emember the time you asked one of your parents to buy a particular pair of expensive running shoes, let you go to a party, or do something just because “all the kids” were? Well, the astute parent would question this and wonder if it were really true that all your friends were actually involved. “Why not collect some data first and then report back to me what percentage of your friends own those clothes or are getting their driver’s licenses?” That’s what parents trained to do survey research might say!
