Conversation: Salt Lake City Mayor
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Fetzer has succeeded economically and environmentally by mining that most valuable of human resources: creativity. The company encourages its employees to express themselves, and the payoff comes in dividends for both the company and the planet. Well-balanced wines are not the only thing that distinguishes Fetzer, the eighth-largest premium winery. Since 1992, Fetzer has been a pioneer in environmentally sustainable business practices. Fetzer's commitment to reducing its ecological footprint is driven by the philosophy of the triple bottom line balancing the economic needs of the company, the environmental needs of the planet, and the equity needs of employees and neighbors. Managers within Fetzer and Brown-Forman agree that successful innovations at the winery have had a powerful influence on the thinking within the larger company. Recognized as a zero-waste company by the State of California, Fetzer uses state-of-the-art practices to recycle the glass, paper, and cardboard used in its operations.