We have made the case for multimodality and mapped its methodological terrain and scope in the previous chapters. In this chapter, we shift gears and show how to design a multimodal study. We outline eight key elements that you will need to consider when designing a multimodal study:

Choosing an approach

Deciding on a research area/focus

Formulating research questions

Selecting an empirical focus

Collecting research materials

Managing your research materials

Transcribing research materials

Considering the ethical dimensions of multimodal research