ABSTRACT
This chapter outlines the main ways that feminist sport scholars have approached the question of women's representation in sport, which tends to focus on female athletes, rather than supporters. It contemplates the possibilities that visual representations might offer for evoking new sporting subjectivities that challenge long held associations between masculinity and sport by depicting the complex and varied ways that women participate in sport as fans. The chapter discusses female sport fan representation in the context of digital networked technologies, user-generated content might offer an alternative mechanism to mainstream media through which women sport fans can present and imagine themselves. It also indicates the relative lack of attention being paid to women in mass media representations of sport fandom. The chapter focuses on transnational feminism to offer another perspective through which to interpret the representation of female sport fans that takes account of cultural difference at the intersections of the global and the local.
