ABSTRACT
This chapter examines women's networks, a form of female homosociability, in the advertising and computing industries during the 1980s. Women's networks share some similarities to men's, such as providing professional and personal support, job and career-related information and even social capital. Senior-level women rarely reported engaging in locker room behavior with other women, such as creating spaces where women drank excessively, going to strip clubs and bars, and making sexually overt comments to colleagues. Members of Women in Management indicated that this network was a vital support group for the relatively small numbers of female managers in male-dominated organizations. The oldest network for women in advertising, started in 1923 and still in existence, is the Women in Advertising and Communications London (WACL) club. The chapter illustrates that when groups who have historically been "invisible and subordinate" become "visible", the fears of those in power outweigh discussions of how the gendered and racial hierarchy has produced the need for transformation.
