ABSTRACT
Awareness of objectives means that individuals are more able to select the right activities to perform in a given context. Some activities make a significant contribution to the achievement of objectives and others make less of a contribution but all contribute. Awareness of this contribution means that individuals can apportion their effort accordingly. Awareness of the importance the contribution an individual makes means that individuals can approach the activity with the appropriate behaviour. Awareness of contribution also puts a value on the activity to the organization and therefore awareness of the contribution that other people make puts a job in perspective and can overcome grievances and discontent. The quality management system (QMS) requirements should be constructed in a way that allows for individual creativity and risk taking but also applies a degree of control that detects and regulates work within boundaries appropriate to the organization's context.
