ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book demonstrates how developed countries use Intellectual Property (IP) with correct market positioning as a successful business strategy. It describes the scale of the opportunity based on real, in-country analysis with thousands of stakeholders, and feasibility study analysis over 10 years. The book enables the student to understand power and dependency, to diagram entrenched patterns, and develop skills for reaching across the barriers. It highlights numerous developed country IP business case studies to show how relatively simple products, including agricultural products, have traversed the historical trajectory from low income, poor producers to multi-billion dollar brand success. The book explains what effective branding is with the inclusion of modern experts such as the firm Innate Motion who have recently reconfigured hundreds of Unilever brands.
