ABSTRACT
Getting the support of individual college and public stations is the best way to plan a tour. Promoters mail free promotional copies of new releases to a large number and variety of destinations. Mailing out this many free recordings is costly. Experienced promoters use a very select mailing list, one that includes mostly influential stations or stations where the promoter has personal contacts, and trades where they are fairly confident of receiving a review-basically, destinations where the material is likely to be well received and where it is beneficial to send. Dance clubs have historically and consistently been effective places to measure the pulse of the 18-to-26 music-buying demographic. They are for that reason great forums to test new music product. Advertising is obviously an important component of music promotion campaigns. A wide variety of media have proven effective, such as print, broadcast, point-of-sale and direct mail.
