ABSTRACT
It is usually hard for recording companies to judge the number of records they need to make when releasing a new product or creating more of the same product. If the demand is higher than anticipated, then many consumers will miss out on getting it. According to independent labels, mail-order advertisements are the most successful at generating sales when multiple titles are offered in it. The best magazines to use are local music- or entertainment-related magazines that get sent out weekly. The biggest trend in today's world is the use of social networking. Artists are being discovered and in turn working with brands. Artists are also becoming popular well before they get a label deal. Music branding companies connect top brands with the ideal artists and music. Corporate sponsorship is a form of advertisement where companies pay to be associated with an event or cause.
