ABSTRACT
Since the first edition of this book, magazines have undergone a long – and often difficult – decade of change. In 2007, while an increasing number of brands had web sites, these were almost entirely peripheral to the core business of publishing which was resolutely print in most areas. There were a few exceptions, most notably in the technology sector which, unsurprisingly, had to move online more quickly as its readers sought out information through the web. Similarly, social media was still in its early stages and Apple had only just launched the iPhone, the device that would do most to revolutionise mobile platforms.
