ABSTRACT

This conclusion presents some closing thoughts on the concepts discussed in this book. The book discusses significance of silence as strategy and tactic in the professional communicators' daily work. All practitioners agreed that it was easier to learn how to speak than how to remain silent – including while one keeps talking! The interviewed communicators came up with their own ad-hoc theories, some fragments of which the author found to be nuggets of gold. The gap between theoretical and practical knowledge about strategic silence did not bother especially at the beginning. Everything one needed was there, but flattened and sealed in a professional, functional jargon. The talk of sociocultural and postmodern and other turns in public relations (PR) theory. Professional communicators speak the vernacular of their organisational environment. It is still the decades-old modernist, input-output, managerial language. As such, silence is the strategy and skillset to increase or reduce noise and to choose communication environments with less foreign noise.