ABSTRACT
In everyday life people often talk about silence and invisibility synonymously. They often use silence as a spatial metaphor. People need tools to reproduce the interplay between invisibility and silence. Such means are, for example, the categories of presence and absence. They mediate between the spatial and temporal dimensions of indirect communication. Absence and presence emerge from that tension as forms of mediation. Digital absence and presence relate and partly overcome the physical, geographical and even the social. The ways images and imaging represent, especially in the era of digital media, is one of the biggest ontological and epistemological issues, which marks the divide between modern and postmodern approaches in communication. But it also has significant implications for the public relation (PR) profession. As choreography of public attention, public relation deals with complex arrangements of asymmetries between visibilities and invisibilities.
