ABSTRACT
The fast moving consumer goods (FMCG) industry in India is currently valued at US dollar 27 billion and constitutes roughly 2.2" of the Indian gross domestic product (GDP). The FMCG sector is one such sector that touches the life of almost every individual on a daily basis. ITC is an Indian diversified conglomerate with operations in four segments, namely, FMCG, agribusiness, paperboards, paper and packaging and hotels. The FMCG sector is the world's fourth-largest sector in India and provides employment for over three million people in the country. The sector is growing at rapid pace with well-established distribution networks and intense competition between the organised and unorganised segments. It has a strong and competitive multinational companies (MNCs) presence across the entire value chain. The specialty and value-added products have contributed to the improvement in margins and expected to improve further going forward.
