ABSTRACT
Was Albert right when he daringly suggested the sensory differences between Africans and Europeans? Are there any significant sensory differences among people of various cultures? Or maybe people see, hear, and feel the physical world in the same way? If not, what particular characteristics of vision, hearing, smell, touch, or taste have the strongest cultural roots? How do cultures affect our consciousness? On a more “practical” side, should fashion designers pay attention to certain colors either liked or disliked by particular ethnic or national groups? Do pilots in all countries prefer to scan the control board in front of them from left to right? Do people see similar dreams? We will try to address these and other questions throughout this chapter. First, let us begin with a brief review of the most basic principles underlying human cognitive processes.
