ABSTRACT
This chapter presents ways to display alternatives so that decision makers can select a preferred alternative from among them. It discusses the limitations of relying strictly on technical analyses for selecting an alternative and the need to present technical evaluations as simply as possible. The chapter discusses the conflicts between individual and collective rationality as they complicate the process of selecting a preferred alternative. It examines the related problem of considering multiple criteria in decision processes. The chapter discusses the issue of whether to weight criteria. Multiple advocacy has been proposed as a way of organizing expert advice on a topic to bring competing ideas and viewpoints together rather than relying on the analysis and recommendations from advisers who share the viewpoint of the client.
