ABSTRACT
PartIIIofthisbookexplainsninedifferentsearchmodelsthatyoumight usetogetstartedinyouranalysis.Mostofthosemodelsfallwithinoneof threebroadschoolsofthoughtaboutrhetoric:classicalapproaches,whichfocus onpersuasiveappealsandargumentation;dramaticapproaches,whichfocuson thestorylikequalitiesofmessages;andsociopoliticalapproaches,whichfocuson thewaymessagescritiqueandcreatesocialpowerrelationships.We'vealso includedachapteronvisualcommunication,whichgivesyousomevocabularyforanalyzingvisualimageswhiledrawingfromanyoftheotherthreetheoreticalschoolsofthought.Youwillneedtostudythesedifferenttypesof approachestogiveyourselfasufficientworkingvocabularytohelpyouseeand nametherhetoricalpropertiesofanymessage.Themorecomfortableyou becomewithavarietyofdifferentapproaches,themoreusefulyourcriticism willbe.Justasthedoctorreadsaboutmedicalknowledgetolearnanatomyand relationshipsbetweenvariousbodyparts,sotoothecriticmustreadrhetorical theorytolearnaboutrhetoricalstrategies,devices,andcomponents.Infact, youlikelyhavesomeinitialknowledgetoworkfrom,knowledgegainedin publicspeakingcourses,persuasioncourses,literaturecourses,orotherrelevantstudiesandexperiences.
