ABSTRACT
Adam Smith's attitude towards morality and his attitude towards women reflect his ambivalence between instinctual nature (capacities we are born with) and the 'self-command' that is necessary for the achievement of a virtuous moral structure. This chapter considers Smith's attitude towards women from the perspective of C. G. Jung. Jung studied and wrote on a broad spectrum of psychological experiences and issues, and their implications for the psychological conditions that affect both men and women. The chapter examines his understanding of the contra-sexual aspects of 'anima' and 'animus', or the masculine and feminine qualities that are present in both men and women, to point out what seems to be missing in Smith's assumptions about men and women. It reviews the salient cultural attitudes towards women during Smith's time. The chapter explores Smith's attitude towards women by looking into the gendered and hierarchical distinction that Smith makes between humanity and generosity.
