ABSTRACT
This chapter focuses on the many noisy, playful sites of online forms of self-representation that now pepper our media horizons. The 'genre' of self-representation tends to involve one, some, or all of the following within the digital mediascape; ordinary people using their own stories and experiences as source materials. Social Networking Services provide props that facilitate self-presentation, including text, photographs, and other multimedia capabilities. The most pervasive forms of online self-presentation and self-creation are the many social media sites which people inhabit. No forms of self-representation can have received as much celebration and derision in this landscape as 'selfies': photos that could be characterized as self-portraits taken with digital cameras or smartphones. In Facebook, the link between self-representation and the critique of neoliberalism is most starkly confronted. YouTube has more than a billion users, and sees 300 hours of video uploaded every minute. Personal websites, very much in most people's first avenue for multimedia online identity presentation.
