ABSTRACT
Certain basic principles pertain to all types of visual design, whether in film, photography, painting, or drawing. These techniques of basic design work interactively in various combinations to add depth, movement, and visual force to the elements of the frame. Unity is the principle that the visual organization be a “whole,” selfcontained, and complete. The visual weight of an object is primarily determined by its size but is also affected by its position in the frame, its color, movement, and the subject matter itself. The interplay of balanced and unbalanced elements and their placement in the frame can create visual tension, which is important in any composition that seeks to avoid boring complacency. The eye tends to scan from left to right or right to left. This has an ordering effect on the visual weight of elements in the field.
