ABSTRACT
The author's first attempt at the 1967 international congress on the Theory of Architecture in Berlin to have the term architecture thrown into the dustbin in favour of building design was not successful. Inigo Jones, Francis Russell and Covent Garden will then be considered as epitomising the birth of building design and a typical object at this stage. Thus the author concludes with the most recent specialisation in building design in the service of finance capital. People focuses here on the stage when building in particular, alongside agricultural labour, was already regulated by statutory wages and landholding had become private property. Inigo Jones is generally known as the pioneer of architecture in England, working for the pioneer of urban development outside the City of London, Francis Russell, Fourth Earl of Bedford. It is this regime that gave birth to building design as a distinct profession.
