ABSTRACT
This chapter focuses on the structure of cultural industries aiming primarily at those distinct characteristics that might render cultural entities visible, symbolically valuable and reputable. It then focuses on several questions: Which are the dominant characteristics of the cultural domain? Why do cultural entities strive to establish their mediated presence? Which cultural traits render cultural producers visible in this distinct domain? Furthermore, which types of cultural attributes are more likely than others to aid the establishment of mediated agendas? The study of cultural organizations is complex; specialists present a multilayered web of relationships, creating a framework of cultural economics, politics, social structures and leisure practices. The chapter explores the differences among cultural organizations distributing a wide array of cultural goods, it is important to examine their promotion capacities and strategies. The cultural domain is characterized by unpredictability, seasonality and random occurrences.
