ABSTRACT
This chapter deals with some of the challenges that modern cultural organizations face as they strive to establish their agenda in a digital environment. As the chapter examines the role of digital technologies in modern cultural organizations, some basic capacities for agenda building entail: (a) technology as an exhibit and as an experience, (b) technology as a consumer product, and (c) culture from a distance. All cultural organizations have become subject to transformations. Digital technology brings significant advantages to cinema production, rendering the future of cinema a one-way path. In the digital context, cultural organizations have to be innovative, establishing new types of experiences as their existence and viability depends partially on their understanding of digital culture. New promotion agendas relate to digital media platforms, websites, search engines and different types of multimedia. With the advent of digital media, production of content has been revolutionized.
