ABSTRACT
This conclusion presents some closing thoughts on the concepts discussed in this book. The book underlines the significance of promoting valuable cultural agendas. It explains the notion of cultural agenda setting—the fact that the media establish hierarchically the significance of leisure organizations, creators and experiences. Schools, parents, preachers and other gatekeepers need to join forces in favor of "rational" agendas, actively promoting not just watching, playing and searching, but visiting, participating and interacting. "Rational" cultural agendas merit our attention as a partial antidote to the cataclysmic effects of popular passivity and leisure isolation. The book concerns those industrial producers who set different types of agendas in cultural markets, who tell us how to spend our limited free time and disposable income. It proposes a significant shift in cultural agendas. The book qualitatively rank some cultural providers as creators of substantive forms of education, empowerment and understanding.
