The Political Psychology of Mass Politics: How Do People Decide for Whom to Vote?

THE POLITICAL PSYCHOLOGY OF MASS POLITICS How Do People Decide for Whom to Vote? How do Americans think and feel about politics? The political thoughts and feelings of the American public have been the subject of intense and prolific research since the 1950s. Political psychology asks questions such as: How sophisticated is the public about politics and democratic ideals? How much attention do Americans pay to political information? How do people process and use information (particularly during electoral campaigns)? How do Americans make decisions when deciding for whom to vote?